English Premier League expands global online presence

The Premier League has gone on Sina Weibo in China
The Premier League has gone on Sina Weibo in China

Together with the 2013/14 Barclays Premier League seasonís kick-off, supporters in Thailand, Indonesia and Brazil were able to enjoy a localised Facebook presence for content from the English Premier League, while fans have been flocking to the League's first official social media offering in China with Sina Weibo.

"With the launch of different language versions on Facebook and Sina Weibo, we are now able to provide increasingly relevant content about the competition," Craig Edmondson, the Premier League's Head of Marketing said. "These moves are part of our digital strategy to deliver enhanced experiences for international fans."

The Facebook pages in Thailand, Indonesia and Brazil follow the successful launch of a localised offering in Hong Kong to coincide with the Barclays Asia Trophy in the region. The Cantonese offering on Facebook that the Premier League offers has become the biggest football page on the social media in Hong Kong.

The popularity of the digital offerings from the Premier League has grown significantly over the past 12 months. During the opening weekend of Barclays Premier League action, the Premier League's Facebook page went past the 6m Likes mark, three times the number at the start of the 2012/13 campaign. Since the start of last season the Premier Leagueís Twitter account has grown by 2m followers to 2.3m.

The Premier League website had more than 5m visitors in the five days building up to the opening weekend of the 2013/14 Barclays Premier League while Fantasy Premier League has broken all records this season with 2.5m players entering a team before the first deadline of 11.30am BST on Saturday, 17 August.

In total, more than 7.8m Premier League fans were reached in the five days building up to the season kick-off, an increase of 186% on the previous year.

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