The EPFL Leagues gathered in London on 6 October for the Association’s very first Workshop on Digital Marketing.
Hosted by The English Premier League, the Workshop is part of a series of initiatives led by the EPFL Standing Committee on Media and Marketing and came just a few weeks after the prestigious EPFL Conference on “The Future of the Media Market”, organized in Vienna, in early July.
During the meeting, the EPFL Leagues were joined by key-note speakers from CISCO and Breaking Trends Managing Consulting to debate about the latest digital trends which are currently transforming football fans’ and consumers’ habits. With a focus on the delivery of match-day experiences, the workshop aimed to assist Leagues and clubs on how Professional Football can benefit best from the adoption of new digital marketing platforms which are nowadays dominant in the market.
