The Scottish Premier League has announced a new three-year partnership with Coca-Cola Great Britain (CCGB). The deal will see the brand become an Official Partner of the Scottish Premier League from the start of the 2010/11 season.
In Scotland, CCGB’s long standing involvement with club football will continue and will now be enhanced through a new official partnership with the SPL.
The partnership will deliver access to key assets such as advertising, merchandise and club experiences. These will support CCGB's focus on building its online engagement in a series of initiatives to help fans communicate digitally with their clubs and wider football communities, adding value to their experience. Further details will be announced at start of the 2010/11 season.
CCGB have also announced a three-year partnership with the Football League.
Neil Doncaster, SPL Chief Executive, said "I am delighted that the SPL will be working with such an iconic brand. We look forward to developing this partnership over the next three years to promote the SPL up and down the country."
Sanjay Guha, Coca-Cola Great Britain and Ireland President, said: "The Scottish Premier League and The Football League provide a fantastic platform for us to really connect with communities across GB. We’re very excited to be making these new commitments that will allow us to strengthen our relationships with fans who are passionate about their clubs across the country."
Coca-Cola Great Britain continues to invest in the game at all levels and is one of the game’s biggest supporters on both a domestic and international level. Current sponsorships include Wayne Rooney, the FIFA World Cup™ and the UEFA European Championships.
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