The Scottish Premier League (SPL) announced the extension of their existing media deal with SPORTFIVE. The SPL will continue to partner the international sports agency for the marketing of the league’s overseas broadcasting rights until the end of season 2013/14.
Lex Gold, Executive Chairman of the SPL, said: “SPORTFIVE has proven to be a professional, reliable and successful partner. This deal secures, and should increase, our international reach. At a time of economic difficulty we are delighted to do a deal that will bring in over £10 million for our clubs between now and 2014.”
Walter Böhm, Vice President TV & Media Rights of SPORTFIVE, said: “The attraction of the Clydesdale Bank Premier League and its fan base is evident in the worldwide exposure figures. The league is being broadcast in over 150 countries covering all continents and we are proud to continue our partnership with the SPL and further assist in developing the brand and enhancing international penetration.”
